Andrea is a curious creative driven by the idea that her creativity can have a positive impact.
Creating impactful digital experiences, memorable brands and illustrations
My services blend creativity and technology to deliver intuitive, user-centered solutions that drive engagement & business growth.
App and website design
User interface design
User experience design
I create brands that stand out and leave a lasting impact, beginning with careful research, and ending with cutting edge brand design and eye-catching visuals.
Brand identity
Brand management and positioning
Logo design
My visual design services cover everything from signage to refined typography and custom illustrations, ensuring your brand communicates effectively and bring your brand’s personality to life.
Digital signage
Environmental graphic design
Illustrations
Signage
Typography design
Experience
September 2024 — Present
Colonial First State - Senior Product Designer
Sydney, Australia
Colonial First State (CFS), is an Australian wealth management group that provides investment, superannuation and retirement products to individuals as well as corporate and superannuation fund investors.
Key responsibilities: Owning the UI across digital touchpoints, developing the CFS design system and language, working closely with the brand team.
Design System • UI Design • UX Design • Branding • Animation
August 2021 — August 2024
KPMG Digital Experiences - Digital Experience Manager
Sydney, Australia
KPMG is a global network of professional firms providing Audit, Tax and Advisory services.
Key responsibilities: In this role, I created intuitive and accessible user experiences, crafted design systems and high-fidelity prototypes for digital products, incorporating generative AI solutions. I also led brand projects, assisting clients in reimagining how their branding reflects their story, values, and mission. I mentored UI designers and conducted training sessions on design tools.
Product Design • Design Systems • Branding • Visual Design • Mentoring
August 2020 — July 2021
Archistar - Lead UI Designer
Sydney, Australia
Archistar is a tech startup at the forefront of the property technology industry, leveraging cutting-edge technology driven by AI, 3D generative design, and big data.
Key responsibilities: As a Lead UI Designer, my key responsibilities included developing intuitive and visually compelling user interfaces, design systems for Archistar’s property technology and generative design platform. I also crafted a consistent brand identity across all Archistar products and collaborated with cross-functional teams to ensure the interface aligns with business goals and provides a seamless user experience.
Product Design • Design Systems • Branding
March 2020 — August 2020
Centre for Corporate Health - Freelance Senior UI Designer
Sydney, Australia
The Centre for Corporate Health has provided premium psychological consulting services to Australian businesses since 1999. Their mission has always been to collaborate with companies to prevent mental ill-health, promote optimal wellbeing, and serve as a safety net of support.
Key responsibilities: In collaboration with the United for Good creative team, I’ve created an app - The Resilience Box™ providing a centralised digital platform where employees can strengthen their resilience - watch videos, complete online learning modules, read factsheets, listen to podcasts and book appointments, all online and accessible 24/7.
UI Design • Design Systems • Branding • Digital Strategy • Digital Transformation
September 2019 — February 2020
The Crowd Co - Senior Visual Designer
Sydney, Australia
The Crowd Co is a boutique content agency with fresh, agile thinking. Delivers tailor-made content that provides personalised and engaging experiences, working with high-profile clients like Woolworths, an Australian chain of supermarkets and grocery stores.
Key responsibilities: My responsibilities included designing storyboards for Woolworths commercials and developing the Cine-Q platform. This platform leverages data-driven assets to generate custom-made content, such as personalized videos tailored to individual user preferences.
Art Direction • UX/UI Design • Branding • Storyboards for Commercials
February 2018 — Present
Andrea Schlaffer Studio - Freelance Creative
Sydney, Australia
As a freelance Creative, my expertise spans from digital product design and brand identity to art direction, design thinking and illustration.
Product Design • Art Direction • Branding • Visual Design • Graphic Design
April 2017 — August 2019
Concentrix Tigerspike - UI Designer
Sydney, Australia
Concentrix Catalyst (formerly Concentrix Tigerspike) is the experience design and engineering team of Concentrix, a leading global solutions company that reimagines everything CX through strategy, talent, and technology. They combine human-centered design, powerful data, and strong tech to accelerate CX transformation at scale.
Key responsibilities: As a UI Designer, I worked closely with UX designers, product managers, and developers to translate user needs and business goals into intuitive, interactive designs. I had the privilege to work with Transport NSW — Opal Travel App, NSW Government and Virgin Australia.
UI Design • Brand Management
January 2016 — January 2017
Limpid Logic - Creative Director
Sydney, Australia
Limpid Logic is a software consultancy and developer company specializing in mobile development for cutting edge wearable technologies, games and entertainment.
Key responsibilities: Developed ideas and concepts for digital media and designed websites, apps eg. game user interface, and created brand identities.
Digital Products • UX/UI Design • Branding • Graphic Design • Print
January 2014 — June 2015
Systemax - Senior Web Designer
Budapest, Hungary
Systemax Inc. is a Fortune 1000 company and leading retailer of brand name and private label products, including personal computers, notebook computers, consumer electronics, computer-related accessories, technology supplies and industrial products. Its multi-faceted marketing and distribution includes e-commerce websites, catalogs, retail stores and direct sales representatives.
Key responsibilities: As a Senior Web Designer, my main focus was to develop ideas and concepts for digital media and design websites, microsites, landing pages and eshots. My role also involved coding.
Digital Products • UX/UI Design • Branding
January 2012 — December 2013
deepblue networks AG - Art Director
Budapest, Hungary
Deepblue networks is a Germany based agency. Its services include Strategy & Consulting, Marketing Campaign Development, site design & technical development, web publishing & content, CMS, eCRM operations and E-Commerce.
Key responsibilities: Created local & global campaigns for tobacco brands and to design communication, retail and POS materials from print to interactive media.
Digital Products • UX/UI Design • Branding • Campaigns • 3D • Interactive Media • Print
March 2010 — September 2011
LogMeIn Inc - UI Designer
Budapest, Hungary
Users worldwide rely on LogMeIn (founded in 2003) solutions for remote control, file sharing, systems management, data backup, business collaboration and on-demand customer support of servers, computers, smartphones and other connected devices. Its award-winning solutions are easy to try, buy and deploy from any web browser with an Internet connection.
Key responsibilities: Designed various software interfaces, web & mobile applications, web pages and animations.
Digital Products • UI Design • Interactive Media
August 2007 — February 2010
Pester Lloyd/Lloyd Media GmbH - Graphic Designer
Budapest, Hungary
Pester Lloyd is a German language online daily newspaper from Budapest, Hungary with the focus "on Hungary and Eastern Europe".
Key responsibilities: Working as a Graphic Designer at Pester Lloyd/Lloyd Media GmbH, consisted of various offline projects — magazines, promotional brochures, catalogues and corporate identities — in collaboration with copy editors.
Campaigns • Branding • Print • Interactive Media
Latest Awards & Recognitions
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In 2021, Andrea received the Archistar Employee Recognition Award for her contributions to creating a new brand image for the company.
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In 2017, 12 logos from Andrea's collection were featured in Logoism*, a contemporary logo design book.
*Logoism is an inspirational reference for contemporary logo design, a guide to the latest innovations as well as a precursor to coming trends. Over 1,500 cutting-edge logos were selected and divided into six groups based on their styles and characters — symbol, type, symbol and type, form, ensemble, and retro.
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Winner — Issued by Behance Portfolio Review — Sydney, Australia, 2015
Andrea has several featured projects — logo collections — that were hand-picked and sorted by the Behance curatorial team, a dedicated group who review every published project on the social media platform for creatives.
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European Glove Design Contest, 2011
1st Prize Winner and Exhibitor
The Motorcycle, Scooter, Quad Show, Paris Expo — Salon de la Moto, France
Let’s work together
I’m always open to new opportunities and have experience working internationally. Don’t hesitate to reach out—I'd love to hear from you.